Nada is a purpose-driven company. We define our success not only by our profits but by our impact on people and planet.
Nada started with a marine biologist’s goal to tackle plastic pollution at its source. And over the past three years, it has grown to represent so much more. When shoppers bring their own containers, they not only reduce their packaging waste but also waste less food by buying only what they need. This saves them money (an average of $1500 per family per year), all whilst supporting quality suppliers and the health of our planet.
Today, we became a Certified B Corporation, which provides transparency and accountability to our efforts to use business as a force for good.
What is a B Corporation?
Certified B Corporations are leaders of a global movement of people using business as a force for good. They meet the highest standards of overall social and environmental performance, transparency and accountability and aspire to use the power of business to solve social and environmental problems. There are more than 2,000 Certified B Corporations in over 130 industries and 50 countries with 1 unifying goal – to redefine success in business.
The performance standards B Corps meet are comprehensive, transparent and verified. They measure a company’s impact on all of its stakeholders: workers, suppliers, community, customers, and the planet we all share.
Why do B Corporations matter?
We are facing an environmental crisis. Climate change. Habitat degradation. Marine pollution. Agricultural runoff. These are all issues that are taking place at alarming rates. We believe that business has a powerful role to play in changing this conversation, acting as a driver for good.
However, “green”, “sustainable”, and “responsible” are over-used and without meaningful data to back up their claims, it can be difficult to know which companies are committed to doing good.
Certified B Corporations have voluntarily met high standards of social and environmental performance, and are leading the way of business being used as a force for good.
What does this mean for Nada?
We’re so proud to have joined this amazing community of business (including a few fellow grocery stores) using a force for good. But it doesn’t stop there. The B Corp assessment provides a framework for continued improvement, guiding us to better serve our customers, employees, communities, and planet.
In the past year, we have been working to define our impact. We see our impact falling into three buckets: waste, suppliers, and community relations.
Nada is striving to reduce all operations to zero waste, and since its inception has not sent any food, materials, or packaging with respect to our core operations to landfill. With our package-free model, we have worked with our customers to divert over 20,000 containers from landfill while sending 0 KG of food waste to landfill. As we expand our operations, we will be multiplying that impact exponentially.
We understand that what needs to be done to reduce waste and support a healthier, more vibrant planet relies on collaboration with our supply chain, community partners, and NGOs.
This year, we refined our sourcing criteria to clarify our goals of supporting a just food system. Our sourcing criteria is complex, reflecting the complexity of our food system. We give priority to the following criteria:
- Organic Farming Methods & Supply Chain Transparency
- Local Producers & Growers
- Commitment to Reducing Waste
- Better Business Models
The standards within the B Corp assessment provided guidance in assuring these criteria are effective in creating the change we wish to see.
Finally, we work in partnership with non-profits and members of our community to support efforts to tackle key environmental issues at the source. Last year, we officially became a 1% for the Planet member, a commitment to donate at least 1% of our revenue to carefully vetted environmental non-profits.
Our commitment is not only financial. We also seek to contribute to the movement through workshops, pop-ups, and outreach events. In 2017 we hosted movie nights, picnics, hikes, and trail and beach clean-ups throughout the city. As we open our doors, we hope for our store to become a community hub for individuals seeking to reduce their waste. What do you want to see in-store?
B Corp certification represents our own vision and values of working with others, embracing our community, and connecting with other changemakers. We are empowered and strengthened to continue our journey, to take one more step towards an unpackaged future!