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In the summer of 2013, Brianne Miller had an idea that would change her relationship with food forever. As a marine biologist, she had witnessed firsthand the masses of harmful plastic swirling around in our oceans, the majority of which was waste associated with food packaging.

The connection was made: almost of the problems that the oceans faced were somehow linked to our current food system. How we were growing, transporting, processing, packaging, buying, selling, consuming, and throwing away food were all contributing to climate change and habitat degradation.

It just didn’t make sense.

She realized the current grocery store system was broken, and even the most ethical, local, and organic example, was still caught in this cycle of waste. And so, she asked the simple question that would positively change things forever. What if food … was just food again?

Our Values

Our Vision

An unpackaged future: a lighter world that values a food system free of excess and waste to support the health of both people and planet. 

Our Mission

To cultivate a better world by inspiring people to change the way they shop for groceries.

We Promise To

  1. Provide only the highest quality foods & products
  2. Reduce waste throughout the supply chain
  3. Support a just food system/commitment to social & environmental responsibility



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